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ICT FOR RURAL DEVELOPMENT

Today, India is vibrant with innovative ideas in the field of usage of Information Technology and is keen to see that the fruits of this new technology brings happiness into their life.

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FM Radio

 Agriculture Information Dissemination System by FM Radio

 

 

Action Plan

It is increasingly being recognized that there is a need to make information available about local markets and other agriculture related issues. Furthermore, the information provided nationally is often in the wrong language, difficult to understand and difficult to access. The limited experiences to date with broadcasts on FM radio are positive.

Rural radio stations can provide information on their own initiative with a wide range of options. These include:

Using easily available information : At the simplest level, stations could consider using information available on national or international radio. Those in commodity-growing areas, for example, could obtain the latest world market prices from the daily broadcasts of the BBC. Where national radio broadcasts some prices from major urban fruit and vegetable markets these could also be used, particularly where they are relevant to the farmers in the station's catchments area.

 

Do-it-yourself : One idea can be that every day a reporter will go to one of the city's markets and broadcast directly from the market using a mobile phone, the program being sponsored by the mobile phone company. The reporter first gathered information on the prices of a fixed list of products and began his broadcast with these, before interviewing traders and consumers. The program was possibly of more value to consumers than producers as a different market was visited each day and so continuity of information was lacking. Nevertheless, it is an interesting example of what can be done.

Where mobile phones are unavailable the radio station could still consider collecting information itself. Even if resources are lacking to send a staff member to the local market to collect prices on a daily basis, arrangements could be made with staff members' families who may well have to visit the market to purchase their own supplies. For a small fee family members could be asked to record the prices they paid and phone these to the station, for compilation and broadcast on the same day. Such an approach is, of course, far from ideal and runs the risk of inaccurate information being disseminated. Possible problems will be briefly discussed later.

KVK can arrange seminars on various topics like crop recommendations; new grafts etc and can directly broadcast the recordings in public interest. Interviews of the farmers, doing best practices can be broadcast directly. The radio channel will also broadcast programs conceived and developed by different groups within a time slot given between 6:AM to 9:PM.

Using the Internet as a data source : This may seem an unrealistic idea for many rural radio stations at present but the rapid expansion of Internet use worldwide suggests that it is only a matter of time before the Net is widely available throughout India.
 

Establish linkages with other organizations : Arrangements could be made with other organizations that would be responsible for collecting prices, weather information etc. and passing these on to the radio station ready for broadcasting. One possibility could be the local Extension Service. Another could be local farmers' associations or local branches of national associations.
 

Program Schedule

90.4 MHz F M, Vasundhara Vahini , Baramati.

Programme Schedule

Time(Morning/ Evening)

programme Name

Duration in min.

About Programme

6:00/4.00

Signature tune / station Identity

5 min.

S. T. & S. I .

6:05/4.05

Vande Mataram

2 min.

Vande Mataram

6:07/4.07

Basari vadan Sanai vadan -Rupresha

3 min.

Basari vadanSanai vadan

6:10/4.10

Santwani

5 min.

Sant tukaramanchya abhangache vivechan.

6:15/4.15

Krushisandesh

5 min.

Havaman Andaj & Krushi salla

6:20/4.20

Arogya Sampada

5 min.

Suvichar & Vanaushadhinche mahatve

6:25/4.25

Bhaktisangeet

35 min.

Marathi Bhaktigeete

7.00/5.00

Bhutkalat aaj kay ghadle

5 min.

Dinvishesh, vyaktivishesh & Chintanshil Vichar.

7.05/5.05

Aayusha Ghadavnari Manse/Bhumiptra

10 min.

Interviews of Hardworkers/Farmers success stories

7.15/5.15

Sheti Pathshala

15 min.

Shetivishayak mahiti

7.30/5.30

Gitanjali

25 min.

Mishra geete

7:55/5.55

Pashudhan

15 min.

Pashu Arogya

8.10/6.10

Bhavrang

10 min.

Bhavgeete

8.20/6.20

Shasandarbar/Samrangini/ Dhanvantari/Phodani Tuzi  & Mazi.

15 min.

Shasandarbar-Govt.schemes/ Samrangini-Int success Women/ Dhanvantari- int of Doctors/ PTM- Kitchen Science .

8.35/6.35

Rang Marathi Maticha

10 min.

Lokegeete

8:45/6.45

Day Special Prog.

15 min.

Isshu Based Prog.

9.00/7.00

Bajarbhav

5 min.

 Market Rates of Agri.crops

9.05/7.05

Masti Ki Pathshala

10 min.

Special prog.for chields

9.15/7.15

Chala Engraji Shikuya

15 min.

 10th & 12th std English Subject Guidence

9.30/7.30

Guldasta

30 min.

MarathiGeete

10.00/8.00

Bhartiya  Pratidnya

2 min.

Bhartiya Pratidnya